Outro videos are just as important as intros! When the competition is always just one click away, you need to use every tool at your disposal in order to keep people on your channel and watching your content. That’s where video outros come in!
Why do you need a good outro?
A good outro video for YouTube can help you direct people back to your channel and remind them to subscribe, as well as follow you on external social media platforms like Twitch, Instagram or TikTok. On top of that, having a consistent outro can help reinforce your brand identity, make your videos look more professional and create a sense of familiarity in viewers, which will keep them coming back time and time again.
If you’re using video for marketing purposes, an outro can also be a great way to deliver one last call to action and hopefully convert more viewers.
What should the best outro for YouTube contain?
When making outros for your YouTube videos, you need to keep in mind that YouTube allows you to add an ‘end screen’ to your videos. This can last anywhere between 5 and 20 seconds and gives you a chance to present your viewers with:
- A Subscribe button and a link back to your channel.
- Links to your social media
- Links that they can click on to play other videos. You can choose between promoting your most recent video, a specific video, or you can let the YouTube algorithm determine which of your videos to recommend for each viewer.
How to make a video outro easily
The easiest and fastest way to create professional looking outros for your clips is to use an online outro maker like Flixier. This outro creator app is free, runs in your web browser and gives you all the tools you need to create a solid outro template that you can then use for each of your videos.
To begin, go to their website and click on Get Started to open the video editor up your web browser. If you have any specific media (like a video, or an audio clip) that you want to use in your outro, drag it over from your computer or use one of the multiple import options to bring it over from cloud storage services.
If you haven’t made up your mind about what your outro is going to look and sound like, there’s no need to worry. You can use the Audio and Stock tabs on the left side of the screen to browse through libraries of copyright-free music and videos which you can use free of charge.
You can also use the record feature to record your microphone, your camera, or both.
When you have all of your media, arrange it on the timeline at the bottom of the screen. Keep in mind that if you’re making an outro video for YouTube, most of the viewers’ attention should be focused on the end-screen elements, so don’t make your outro too distracting. You can even apply a blur effect to make it look slightly out of focus, or drag a rectangle over from the Shape menu, give it a solid color (preferably your main brand color) and then lower the opacity until everything looks right.
You can also use the Text menu to add highly customizable text to your outro. You can make this a standard message, or change it up for every video. If the outro text is funny or informative, people will stick around longer in order to read it, which can increase your audience retention rate. Use the object inspector menu on the right side of the screen to customize everything about your text.
When you’re done creating your outro, press the Export button in the top right corner of the screen and then click on Export and Download. Flixier will take up to a couple of minutes to process your video and then it will be downloaded and saved to your computer.
Now that you’ve seen how easy it is, what are you waiting for? Start working on an outro that will keep people coming back for more!
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