Over 80% of marketers are actively investing in content marketing. About 60% say content marketing generates more demand and leads. Unfortunately, your content could fall flat if you’re not following the latest trends.
Here are seven effective content marketing trends you can add to your marketing efforts for 2022. Adding these forms of killer content will help you keep customers engaged.
You can draw them to your website, converting more consumers into paying customers. Then, you can set your business up for lasting growth with a higher ROI.
Upgrade your content with these innovative marketing strategies today!
1. Personalized Posts
Generic content is now considered a turn-off. In fact, about 52% of consumers will switch brands if companies fail to personalize communications.
Another 74% get annoyed when web content fails to align with their interests.
As you begin applying these content marketing trends to your marketing efforts, take the time to research your customers. Even innovative marketing strategies won’t appeal to buyers if you don’t understand their interests.
Gather as much research as you can about who your customers are and what they care about. If you’re targeting a broad audience, create distinct buyer personas. Think about the consumer’s:
- Household income
- Pain points
- Buying behaviors
Consumers in different groups likely have different concerns, needs, and interests. You can appeal to those interests through your killer content.
Personalization will help you forge stronger, emotional connections with your customers. In fact, 80% of shoppers are more likely to make a purchase when brands personalize.
Your marketing ROI could increase by eight times, along with a 10% lift in sales, too.
Once you’ve researched your target audience, consider the keywords they use to find your business online. Use keyword research tools like SEMRush, Answer the Public, and Keyword Planner. Look for longer phrases that are posed as questions.
Then, start answering those questions within your killer content. Demonstrate your experience and expertise, too. Show consumers, you’re a credible resource available to solve their distinct problems.
Personalizing your content with your target audience in mind can make your marketing efforts more effective.
2. Interactive Content
If you want to keep consumers interested and engaged, improve the customer experience by adding more interactive content. Interactive content could help keep consumers on your website longer. Longer dwell times can benefit your search engine rankings.
Interactive content is also easier for consumers to remember later on. You can start remaining top-of-mind with shoppers as a result.
The next time they need your product or service, they’ll recall engaging with your brand. Then, they might choose your brand directly instead of researching other options.
Interactive content is suitable for different phases in the buyer’s journey, too.
Consider adding polls and quizzes to your social media marketing efforts. For example, you can use stickers on Instagram Stories to create these types of marketing posts.
You can also create interactive eBooks, guides, and reports for your landing pages.
Create useful tools your customers can use, such as walkthrough videos and calculators, too.
3. Video Content
Video content (especially live videos) became more popular in light of the pandemic. It’s still one of the most popular content marketing trends for businesses.
You don’t have to create masterful productions to engage customers, though.
Instead, try to make more authentic videos. Focus on short, easy-to-consume posts, too.
You can add videos to your landing pages to help consumers learn about your offerings. You can also host live Q&A sessions to engage customers on social media.
Otherwise, try creating interactive video content using AR and VR. Try using bluestrawberry.app for your social media campaigns, too.
4. Improved Experiences
It’s not enough to create killer content anymore. You also need to make sure you’re creating a positive content experience for customers. Otherwise, they’ll turn away from your content and brand.
Take the time to learn about your target audience’s preferences and needs. Then, create a better all-around customer experience.
Make sure you’re utilizing omnichannel marketing strategies, too. Create a cohesive experience for your customers online. They can move from one touchpoint or platform to the next to learn more about your business.
Try to tie these innovative marketing tips together to create a cohesive shopping experience. Then, provide consistent, engaging content on every platform.
To improve the consumer’s experience with your brand, start gathering research. Determine how and where they interact with your business. Consider the questions they’re asking at each touchpoint, too.
Then, provide them with the answers they’re searching for.
Creating a cohesive experience for customers can help brand trust grow. In time, trust can turn into brand loyalty. Your brand image and reputation can improve as well.
5. Voice and Visual Optimization
As you apply these killer content tips to your marketing efforts, make sure to consider your search engine optimization (SEO) strategy. Voice and visual optimization are becoming popular as search trends continue to change.
Appeal to voice searches by answering the questions your customers are asking online.
Update your image alt text to appeal to visual searches, too.
6. Audio Content
In addition to video content, types of marketing like podcasting have gained popularity after the pandemic as well. Consider creating a podcast for your business.
Podcasts are easy for consumers to listen to while performing other tasks.
You can also use tools like Clubhouse; an invitation-only audio chatroom app.
Using branded audio content will give you more opportunities to entertain and engage customers.
7. Empathetic Content
World events over the past few years have led marketers to make customers a focus point in their marketing strategies. As a result, empathetic content is becoming more popular.
Show consumers you care about their experiences. Consider sharing user-generated content (UGC) more often.
Empathetic content can help brand trust grow. It can also enable you to create better customer experiences.
Make sure you’re speaking to your customers as humans, rather than like numbers as well.
Creative Content: 7 Essential Content Marketing Trends for 2022
Set your marketing efforts up to success by creating killer content this year. Get started by following these content marketing trends for 2022. Make sure to keep up with new trends that emerge as well.
Applying these different types of marketing strategies can help you reach more customers than ever before.
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