With the innumerable opportunities that come with digital marketing, it can get overwhelming and difficult to choose the most important ones. Thus, to make this job a tad bit easier for you, we’ve listed below the top 5 digital marketing tips you need to know as a startup or a small business.
This doesn’t mean that you don’t need a holistic approach. Digital marketing works best when all the efforts are integrated. Thus, one sure shot way to do that is to opt for professional digital marketing corporate training. They help you find digital solutions tailor-made for your company and the entire workforce is trained for the same.
Moving on, if you’re looking to do it on your own, here are some tips to follow.
Top 5 Useful Digital Marketing Tips for Startups & Small Businesses
1. Build a Strong Site for Web & Mobile
Your first aim should be to curate an extremely user-friendly website. This website should be optimized for the desktop version and especially for mobiles because most of the users come from there.
Keep the visual appeal strong for your website. Don’t have too many things going on together. Navigation should be seamless. Another important optimization is SEO. All your web pages should be SEO-friendly right from the start to rank higher on search engines. You can learn WordPress to build websites without the need for coding.
2. Make a Profile on Google My Business (now Google Business Profile)
Google My Business, which has now been renamed to Google Business Profile is a must-use for every new business. To start gaining visibility and build your presence on Google, signing up on this and making an account is very important.
Fill in all the details that are required and make sure you keep updating it with any changes that you make. You can specify your business address, website, work hours, and a lot of other information. This way you’re indirectly registering your business on Google which helps build credibility.
3. Get Started with Social Media
Create your account on all the prominent social media platforms like Instagram, Facebook, LinkedIn, Twitter, etc. Today, most of your target audience might be present on at least one of the above-mentioned platforms, and hence, to stay relevant and create awareness, you need to be there.
For starters, you can create engaging content with the purpose of spreading awareness about your existence. As and when you build your follower base and are more clear with the demographics of your audience, you can also run ads on these platforms.
4. Use Remarketing Ads
Remarketing is targeting people who have shown some interest or taken some action on any of your digital channels. Coming to your website, hovering on particular pages, filling forms, etc are some of the actions.
This remarketing audience can be shown ads on search engines like Google or on social media platforms with very customized & personalized messages. For example, if you have a database of 20 people who hovered on your Product “X” page, you can target them with ads about that product showing some USPs or discounts, etc.
Remarketing is an unskippable digital marketing tactic because through that you’re investing in people who need lesser persuasion and are already in the bottom stages of your consumer funnel. This guarantees higher ROI.
5. Introduce Automation from the beginning
By far one of the most important tips. With the latest trends in digital marketing, it is necessary to keep up to date with them in order to survive in the future. And one of these trends is marketing automation.
Digital marketing is getting more and more efficient. All processes can be automated and hence, you should start right from the beginning of your business. Manual efforts are no longer lauded and in fact, invite multiple errors because digital marketing has a lot to do with data.
Do not make the mistake of going manual just because you’re a startup/small business. Automation increases the efficiency of employees and helps in achieving better results in a shorter time span.
A few things that you can automate are your tracking, analytics, emails, etc. Do read these benefits of email marketing if you’d like to explore them.
All in all, digital marketing itself is a chief aspect of the success of any business. It has helped businesses reach larger yet relevant audiences to make sure you invest in the right people. It is one of the most successful wings of marketing that should be leveraged to one’s advantage.
Not only for businesses, but it is also really helpful for individuals who want to excel in the industry and grab every opportunity there is. Consider pursuing an MBA in Digital Marketing to professionally upskill yourself and think business!
Let us know in the comments about which digital marketing tip you have heard of and find useful to help other fellow readers.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.