Best 60 Second Explainer Video Examples

If you’re looking for ideas for the finest explainer videos on the internet, you’ve come to the right place.

In this post, we’ll discuss what explainers are and why they’re so great, followed by a selection of our favorite explainer videos to get you started.

What is an explainer video?

Explainer videos are short marketing videos that may be used to communicate a message in a clear, engaging, and understandable manner. butal acet caff

Explainers may be used to market your company’s goods or services, and they’re also good for presenting concepts.

This form of video material is often employed in internet marketing tactics and may be used at any stage of the buying process.

What is the fundamental format of explainer videos?

Depending on your final aim, the framework of an explainer film might change.

The videos may usually be split down into the following steps:

  • The issue – Identify the issue and address the audience’s concerns.
  • The solution – Provide a relevant solution to the audience.
  • How does it work? Give a quick overview of your service or a basic demonstration of your product.
  • Make the advantages very obvious in your value offer.
  • A clear call to action is referred to as a CTA.

Why do explainer videos work so well?

According to a survey from 2020 video marketing statistics, 83 percent of respondents believe that a product/service explainer video aids them in making a purchasing choice.

Here are some of the advantages of employing explainers to make your argument.

  • Keep your audience engaged: Short explanatory films may pique your audience’s attention and keep them watching until the finish.
  • Explain tough or complicated ideas/products in simple terms: The finest explainer videos make difficult or complex ideas/products simple to grasp.
  • Increase conversions: People like dynamic, graphic material. As a result, explainers may help increase conversion.
  • Explainer videos are sharable because they are interesting and hence have a high possibility of being shared on social media.
  • High Return on Investment: Well-made explainer films provide a high return on investment.
  • Strategic use cases: Each level of the marketing funnel may have its own explainer film.

Why are 60 seconds explainer videos are so effective?

The golden middle between short advertisements and extensive educational videos is 1 minute explainer video. They’re brief and to-the-point. You just have 60 seconds to pack all of the relevant information and artistically launch a company. There are no extraneous details or distracting elements.

Unlike 30-second explainers, which perform better in rapid advertisements, a 1-minute video offers your pitch simply and engagingly, with enough time to demonstrate important features and advantages of your goods or services.

Explainer videos with animation that are the best

Google Drive

This Google Drive explanation seems to be quite clean and contemporary. We like the calm vibe.


Cyclops begins strong and provides enough of information inside the first 15 seconds, which making this one of the finest explainer videos.

They begin by listing particular questions that retail stores may ask themselves, such as who comes in and how long they stay. By beginning with these questions, viewers will immediately recognize that the film they’re viewing is relevant to their problems.

Second, they describe their goods in detail so that viewers are not left in the dark.

Finally, they include a powerful call-to-action (CTA) that instructs readers to request a demo or a free trial. A call to action (CTA) at the end of your explainer video is critical since it directs viewers to their next actions.

The Campus

If we ignore the video explainers of major organizations, the finest explainer masters are the firm Explainer Ninja, which produced this film. These movies really hit the spirit and deliver the required message, and the creative animation and style always compliment the whole tale (it’s not simply because these folks are the top in Google search results).

You can get more info on how explainers work by simply clicking on the link.


This video is just over 60 seconds long, but it deserves to be at the top.

The engaging explainer film from Visme begins with a description of cloud-based technologies. The concept of cloud-based software may be perplexing to some. This subject is easy to comprehend because to the use of pictures and a basic narration. Consider doing something similar to assist your audience comprehend if your product or service is difficult.

Visme additionally dispels typical complaints from their audience by stating that their software requires no design expertise to generate stunning graphics. Consider any criticisms you’ve received from your own audience and answer them in your Visme explanation video.


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