E-commerce Website UI – UX Design Mistakes to Avoid
E-commerce websites are springing up all over the internet these days as several ecommerce web development services create more of these platforms. The simplicity with which a motivated entrepreneur may realize his ambition of selling his product has helped the business to explode in size. While many start-ups have failed to make a profit and had to close their doors, there is always hope for the future.
When designing user interfaces and user experiences (UI/UX), a problem-solving technique specialized by an ecommerce web development company to discover the unknown or peripheral components that contribute to the problem’s circumstances. User interface and user experience (UI) design are best achieved via rapid failure in a test group and environment (UX).
If brick-and-mortar stores have location, location, location, and store, store, and store, e-commerce had a user interface, user interface, and user interface, as well as user experience, user experience, and user experience.
What to look for if your e-commerce site’s UI/UX design is causing problems?
High Bounce Rate: Visitors to a website’s bounce rate is the proportion of visitors that leave after reading just one page. Those to your product pages who quit after only a few seconds are more likely to leave than visitors who stay longer. E-commerce sites have an average bounce rate of 33%. To keep buyers interested, they propose providing extensive product descriptions with a lot of information.
Shopping Cart Abandonment: Shopping cart abandonment is a common problem for online retailers. Sadly, this is a widespread and alarming issue for internet merchants to deal with.
The UI and UX supplied by certain e-commerce websites are one of the main reasons they cannot attract new clients. Following is a list of frequent blunders to steer clear of:
Developing a Difficult User Interface:
Users should be able to easily navigate any e-commerce website’s interface by following a few easy steps that are clearly laid out. Multiple filtering and sorting choices should be available to help the user find what he’s searching for, as well as a robust search function. An ecommerce app development company can use breadcrumb navigation so that users are constantly aware of their location and have a quick exit from the page they are currently on.
Product descriptions and photos of Poor Quality.
A poor product description is likely to have the following problems.
- Neither the product photos nor the loading time are acceptable.
- The descriptions provided are ambiguous or lacking in specifics (e.g., they lack precise specifications).
- Customers aren’t being urged to make a purchase through a clear call to action.
- If you don’t display similar material, you’re losing a chance to keep visitors on your site.
- Product descriptions and images of high quality assure completeness, accuracy, and interest.
- There are no glaring flaws in the product photography.
- Enough details are provided to allow customers to make an instant judgment.
- Visitors are given more alternatives by showing them stuff that is related to what they are now seeing.
A Lack of Contact Details
51% of respondents to the 2015 B2B Web Usability Report said that “thorough contact information” was the most important feature missing from most websites in this year’s assessment. According to the survey, “No Contact Information/ Phone Number” caused 44 percent of respondents to abandon the website or be so irritated that they may quit the site (54 percent).
Omitting A Forum For Users Or A Question and Answers Section
Q&A is a kind of crowd sourced content (UGC). Google also gives preference in search results to user-generated content (UGC; in text format; not yet in video format). For many stores and companies, the ratio of inquiries to reviews may be as high as 2:1. Because Q&A is a dynamic FAQ document on your product page, it naturally creates a lot of keywords. Make sure that your material is indexed by Google directly on your sites.
One site’s Q&A material serves as a constant resource for visitors, providing them with the knowledge they need to convert. In addition, when a customer gets an email notification that a solution to her issue has been provided, conversion rates of between 10 and 40 percent are normal.
Not Focusing on the Product Details:
To gain confidence from a consumer, hire ecommerce developers to create a product page should include an in-depth explanation of the product. There are several advantages to providing people with various photos and feedback from other customers. A consumer will be hesitant to buy from your business even if the prices are reduced if the product descriptions are incorrect. Sharing options and related items may increase traffic to your site and to individual products.
Confusion between Content and Call-to-Actions:
Using white space, color, and size to separate call-to-action links from the rest of the text helps the user quickly notice the next action to take. There should be no ambiguity in the names of call-to-action links, which should instead correctly convey the next step (ex- pre-order). ‘Checkout’ and ‘Continue Shopping’ are examples of primary and secondary Call to action links.
The Checkout Procedure is Complicated:
During ecommerce website development, make any e-commerce site’s checkout procedure as simple as possible. The shopping cart should be visible from every website page to the user. Customers should be able to make a purchase without establishing an account if all costs, including shipping, are included in the Cart. The whole procedure should be structured to be completed in the shortest amount of time possible.
Customers will have trust concerns if there are hidden costs, and this is typically lousy customer service. As in the banking sector, fixed percentages of investments are identified as fees, although they are rarely stated beforehand. It is relatively uncommon for taxes, shipping, and other fees not to be included in the price of items until the order has been completed. This might lead to a lack of return clients and negative word-of-mouth, which can be fatal for a new business.
There’s no doubt that having an app for your website on mobile devices is a good idea, but this may come at a cost to smaller e-commerce companies just getting off the ground. A start-up has to make sure that its websites are optimized for both desktops and mobile devices because of the increasing use of mobile devices as a critical source or device for accessing the web.
While SEO services are essential for every ecommerce website, UI/UX design is just as important. Your online store’s success depends on a well-designed website, which is a powerful marketing tool that may boost sales in a matter of weeks.