Blogging has been around since the late 90s. The medium isn’t going anywhere with 77% of people reading them every day. In 2020, there were around 31.7 million bloggers in the U.S. alone!
Knowing what platform to use can make or break your blogging business. You can write valuable content, with no one to read it. You could also have an audience, but not be profiting.
Creating a Shopify blog is a great way to get your business headed in the right direction. If you don’t know where to begin, then our guide is for you. Read on to learn more.
Familiarize Yourself With the Dashboard
When you know your way around the Shopify blog dashboard, you’ll be able to create more compelling posts. You will also get your posts done much more efficiently.
Once you get the basics down and choose a Shopify blog template, you can head to the Shopify App Store to add an extension. You can find things like a CTA (call to action) button, pricing, testimonials, and author profiles.
Find a Shopify theme by Debutify to make it aesthetically pleasing to the eye.
Choose a Concept
Since you have a Shopify store, you’ll want a Shopify blog to compliment your products. Figure out how to add value to the customer’s life. Many Shopify bloggers decide to write about the lifestyle that highlights their products.
For example, BarkBox is a dog toy subscription company. On their Shopify blog, you’ll find every topic under the sun about man’s best friend.
Put yourself in your audience members’ shoes—what would they like to read?
Optimize for SEO
You want to ensure your Shopify blog as a whole is optimized for SEO (search engine optimization). This mainly applies to Google and will get your Shopify blog to pop up higher in search results when the user makes a query.
Think of what a user would search for about the topics you cover. With those keywords, you’ll enter this in the meta description of your Shopify blog.
It is also recommended to do this for each post as well.
Create a Schedule and Topics List
When you use Shopify for blogging, you’ll want to create a list of ideas and topics. That way, when you’re stumped for what to write, you can refer to it and keep the ideas fresh.
Create catchy titles and use formats like “listicles”, “how-to’s”, and “why’s?”. This way, the reader knows exactly what they’re in store for.
Develop a consistent schedule like once a week to have your readers coming back for more. You can even write beforehand and batch them out to save you time and energy in the future.
Bring Your Shopify Blog to Life
You are well on your way to creating a successful Shopify blog. The more you write, the better you will become with time. Look to other bloggers for inspiration too.
When you can carve out a niche, you’ll love the creative flow. Aim to create a harmonious balance between the products you’re selling and your posts.
To keep up with the latest trends in the blogosphere, be sure to check out our blog right here.
