The US Bureau of Labor Statistics predicts 13% job growth for kinesiology careers over the next decade. So whether you’re already a kinesiologist or want to be one, now is the perfect time to start your own kinesiology business.
But if you don’t do your research beforehand, you could waste months trying business strategies that don’t work. Even worse, you could create an unprofessional reputation, which will deter clients from your practice for years to come.
Thankfully, starting a kinesiology business isn’t complicated once you know which steps to take.
If you’re ready to become a successful kinesiologist, keep reading. Below is everything you need to know!
Decide on Your Motivation
Before you start a kinesiology business, you need to determine your motivation for doing so.
Are you passionate about kinesiology and want to help as many people as possible? Do you love the challenge of running your own business? Are you looking for a more flexible work schedule?
Your motivation will determine everything from the type of business you start to the marketing strategies you use.
Specify Your Niche
You can’t be all things to all people. When you’re first starting your kinesiology job, it’s important to develop a niche.
Your kinesiology niche will be the specific population or condition you specialize in treating. It could be anything from sports kinesiology to kinesiology for seniors.
Not only will a kinesiology niche help you attract the right clients, but it will also make you a more credible kinesiologist.
When you’re able to focus on one specific area, you can develop a deeper understanding of it. This will make you more likely to get results for your clients.
Create a Pre-Opening Checklist
A pre-opening checklist will make sure you have everything you need to manage a kinesiology practice the right way from the start.
Some of the key items on your pre-launch checklist should be:
- Research your target market
- Secure a professional location
- Choose a business structure
- Hire experienced staff
- Get kinesiology insurance
You also want to make sure you have the right kinesiology software. Learn how to improve kinesiology practice management here, from appointments to billing.
If you’re feeling overwhelmed, contact an experienced kinesiologist for an informational interview. Ask them about how they started their practice, what challenges they faced, and what tips they have for you.
Develop a Marketing Strategy
Your kinesiology marketing strategy should be designed to attract your target market. If you’re targeting athletes, create a kinesiology marketing plan that focuses on sports and fitness.
Some kinesiology marketing ideas include:
- Creating a mobile-friendly website
- Adding relevant social media accounts
- Writing kinesiology blog posts
- Creating helpful video content
- Speaking at kinesiology events
- Starting an email list
No matter what marketing strategies you choose, make sure you’re consistent with your branding. This includes using the same colors, fonts, and logos across all your kinesiology marketing materials.
Take Advantage of Kinesiology Careers Today
Kinesiology careers are one of the most rewarding jobs out there. From helping people improve their quality of life to helping them prevent injury, this could be your dream career!
And by following your passion and staying organized with a checklist, you’ll be well on your way to success.
Looking for more business tips? Then be sure to check out the rest of our site for more helpful blog posts!