Did you know that readers only read 20% of the content on the page?
You may already know that content is critical to any search engine optimization (SEO) campaign. If you’re trying to get people to your website, you need copy that’s interesting enough to make them click over.
But you can’t just hope that your readers will find your content interesting enough to stick around. You need to show them specifically why they should care about what you have to say.
In this post, we’ll look at some of the dos and don’ts of effective SEO copywriting.
Do: Write for Humans First
SEO content optimization is about more than just stuffing keywords into your text. You want to write for humans first, then figure out how to optimize it for search engines.
This means that an SEO copywriter should write copy that is easy to read, engaging, and helpful. You want to give your readers something they can take away from your content rather than just being another piece of content that pops up on their screen.
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Don’t: Write Duplicate Content
This includes copying and pasting text from other sites or taking large portions of text directly from Wikipedia or another source. Google doesn’t like it, and if you’re caught doing it, you could have problems with your site’s rankings.
Do: Be Consistent With Formatting and Capitalization
Consistency is key for SEO content because it helps Google understand the structure of your content. It also shows how your content relates to other pages on your site, and across the web.
Google also favors websites with a clear hierarchy of information displayed in an organized manner. So, make sure you have a standard format for titles, subtitles, headings, and paragraphs throughout your site.
Don’t: Use Too Many Keywords
Keyword stuffing makes your page look spammy, which will make Google think your page isn’t relevant to what users are searching for. This means they’ll penalize you for it.
Don’t use the same keywords repeatedly. Keep the focus on what’s important, which is providing valuable information to readers who are looking for it, not ranking highly in search engines.
Do: Use Keywords Naturally Throughout Your Articles
It’s important not to overdo it on keyword density, but don’t forget that keywords are what people search for when they visit your website.
So, make sure you use them as often as possible without making it seem unnatural or forced. You want readers to enjoy reading your articles, not get bored by them.
SEO Copywriting: These Best Practices Will Help Your Content Get Found
SEO copywriting is an important skill. It can help you reach more potential customers in a way that’s both direct and engaging. It’s a valuable tool for companies that want to reach their target market effectively and efficiently.
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