Websites for Dentists: How to Amp up Your Web Design Game to Improve Sales
Dental clinics like any other business should still prioritize the sales aspect of their marketing. It’s not enough that you cater to the same pool of potential clients and patients, because it will limit your brand recognition.
One way to convince people is by creating a web design that allows you to highlight sales-increasing aspects, which can boost your traffic and brand visibility. This is why you must invest in website design optimization and upgrades.
The main goal here is not only to retain your old patients but to build fresh connections and attract new customers. However, as a budding dentist in Oshawa, how can you improve your web design so that it’s able to significantly improve your current sales?
If you’re a denture clinic in London, Ontario, don’t be afraid to transition your marketing to the online world. Doing so will open you up to a wider audience, giving you the chance to convince more people and boosting your sales in the process. You can start by following these tips:
Do not use common templates
Using generic site templates will give a dentist a hard time standing out from the competition. Generic templates are also not easy to update or personalize. You should hire a Toronto website development company to help you have a unique website.
Place a dedicated section for testimonies
Online reviews play a crucial role in gaining the trust of new patients as they are often seen as part of the research process. Showcasing positive reviews and testimonials in a dedicated section will maximize a website’s potential. Encourage patients to leave reviews by giving them incentives and valuing their feedback.
Use a modern appeal
A visually appealing website is important as most users will immediately leave if they find the site unattractive or too bland. Ensure a strong brand presence by making key information visible, using white space, avoiding text-heavy pages, and utilizing wide photos with background textures for a fresh and welcoming impression.
Ensure easy navigation and mobile compatibility
Easy navigation on all devices is important for a website as patients may leave if they can’t easily schedule appointments or find directions. Convenient access to information increases the likelihood of patients making appointments and a professional website reflects the cleanliness and professionalism of the practice.
Do not use auto-play for media
The majority of users are greatly turned off by audio that is unexpected, unwelcome, and frequently excessively loud, which will prompt visitors to quickly leave the website.
Use strong CTAs
It’s important to help people easily find you and visit your website, but just getting them to the home page isn’t enough. Having a call to action (CTA) on each page is one of the most crucial aspects of a successful dental website.
This can be accomplished by asking yourself what you want patients to do before leaving your location and creating a simple way for them to do it. Make the CTAs simple so visitors can easily get in touch with your office. Clear up any ambiguity regarding how to obtain additional information.
Assign an area for fresh content
Blogs and videos are more engaging to patients than lengthy text and provide opportunities to answer frequently asked questions and share office tours. Regularly updating with fresh content also supports SEO efforts, as search engines favour websites with a strong online presence, which will lead to higher rankings on search results.
Create a chat system
Visitors may not have time to call your practice for information or may be anxious about doing so. Give them the option to chat with you via text or email, or simply schedule an appointment using an online scheduler if you want to make it easier for them to do so.
Site visitors will be able to book appointments without having to call your office and speak with someone directly by scheduling appointments online. By having this system, your staff will be able to use their time more effectively instead of constantly answering calls.
Use engagement tools
The website should make it easy for patients to interact with the office, whether at home or on the go. Features like a patient portal can simplify the process of scheduling exams, accessing health records, and making online payments. The site should be well-organized and easy to navigate with clear calls to action, online appointment options, and contact information easily accessible.
Include staff and office photos
Site visitors will want to know who they will be seeing and where they will be going. Showcasing the friendly and human side of your dental practice through pictures of your staff can give patients a better idea of what to expect.
Authentic images, such as team members celebrating birthdays or out to lunch, will help to emphasize the friendly atmosphere of your practice. It is important to keep images high-quality and friendly, showing team members with their families and pets, or simply doing things they enjoy.
Posting pictures on holidays also highlights the team building and work-life balance in your practice, which helps to ease any anxieties from some patients about visiting a dentist. The images on your website should accurately reflect the culture of your practice and make patients feel like they are just visiting family.
Marketing a dental clinic is quite different from other businesses since you will be selling a service that can significantly affect the health of your patients. This means that when your target audience is considering whether they should hire your services or not, they’ll put your credentials on a higher standard, considering all patient reviews and ratings.
Designing a website for your dental clinic can be a challenging task, especially when you have little to no idea about how to go about it. Fortunately, the digital world is very intuitive and easy to manage.
By learning the basics of website design, you can easily create or ask website designers for an inviting and easy-to-navigate virtual environment. By learning these tips, you’ll have a better idea of how to visualize your dental clinic’s website design and content so you can fully unleash its potential.