Every day, millions of people spend part of their day scrolling through Instagram. As a result of Instagram’s massive userbase, it has become the cornerstone of social media marketing. Between sponsored posts and influencers, it’s a great way to get your product or services in front of potential customers.
One of the best parts of marketing on Instagram is the fact that you can create posts and set a specific time in which they will go live. Read on to learn all about the benefits of Instagram automation!
1. Increase Your Chances of Views
Instagram automation isn’t just about setting up posts. It is also a great way for businesses to do things like “like” posts, follow new people, and communicate with people through comments and direct messages.
Bots do the majority of the work on this front, and for each message sent or follow, you’re almost certainly going to experience some form of exposure. At a minimum, users are going to click through to your page and see what kinds of services and products you offer. If all goes well, they’ll follow you, and they might make a purchase.
Without these actions, those customers might never have found your business.
2. Save Time
One of the best reasons to automate Instagram marketing for businesses is the fact that it’ll save you a ton of time.
Before automation, someone in your business had to dedicate a ton of time to scrolling through profiles and searching for people who fit your ideal criteria. Since a bot manages all of that, you can maximize your results of exposure without having to pay one or more people to just do that.
Instead, your employees get to focus their attention on other pressing tasks, and you’ll have the peace of mind that your marketing tasks are being handled.
3. Optimize Your Timing
It’d be nice if customers were always online during business hours. Unfortunately, peak times on the app don’t always align with your marketing department’s work schedule.
You’ll need to do a little digging, but once you figure out when your target customers are online, you can use automation to your advantage. Create your posts ahead of that time, and schedule them to go live when your customers are likely to be scrolling through Instagram.
No one has to be in the office for your business to grow? That’s well worth the investment!
Are You Considering Instagram Automation for Your Business?
There are so many benefits to Instagram automation; it’s hard to narrow them down to just three. Automated marketing allows you to create posts far in advance and ensure they go live at the right time, poising your posts for optimal engagement. If you aren’t already utilizing automation for your posts, there’s never been a better time to get started!
Do you want to learn about more awesome marketing strategies for your business? You’ve come to the right place. Scroll through the rest of our posts for tons of marketing inspiration and much more