Running a business requires a lot of critical thinking and analysis. One major part of it is generating leads. Did you know that 61% of marketers feel lead generation is their number one challenge?
Even though most entrepreneurs feel that generating leads is a gruesome task, it isn’t always as tough as it sounds. With a few tricks up your sleeve, this big responsibility can shrink considerably.
Here are five useful tricks to help you generate more leads for your business, no matter how big or small it is.
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Ask for referrals
A good brand knows how to have a loyal customer base, and a loyal customer base is your number one key to generating more leads. Let your customers talk on behalf of you by referring your company to their social circles. The best thing about referral programs is that it takes almost no money and establishes your brand as a trustworthy one.
Since the customers will be praising your products, other people will know that your company values trust and quality. When you close a sale with a certain client, ask them politely if they know of anyone else who might be interested in purchasing from you.
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Try out LinkedIn
For B2B lead generation, LinkedIn is the most preferred space out there. The audience here has twice the buying power as the average customers on the web, and taking advantage of this can be everything to your business.
Open a LinkedIn profile, make it creative and informative, and connect with relevant people. For example, you can target industry leaders, business bloggers, or anyone who can be a good fit for your lead generation strategy.
In addition, social media can be a great way to advertise your brand and get new leads, so leverage LinkedIn in the right way.
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Stay in touch with past referrals
Not every lead will be ready to convert itself into a customer, but that doesn’t mean you can’t engage with your old leads later. When a lead doesn’t turn into a customer, don’t get disappointed and remove their contact details from your database. Instead, wait for a few months and then contact them again.
This kind of lead generation can be particularly useful when you wish to convince old leads who were hesitant about buying your products.
Send them helpful information based on what they liked or didn’t like, and automate the entire lead generation process. You can even set up reminders on your calendar to notify you when the time to message your old leads comes.
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Write blogs
Just as social media is essential to mark your online presence, it’s equally important to write blogs for your guests. Content marketing is the latest rage today, and understandably so.
After all, any customer would like to read about your company and know more about your services. Therefore, writing informative blogs can not only help you make connections with strong industrialists but can also improve your SEO strategies by acquiring relevant backlinks.
Apart from writing blogs on your websites, you can easily find useful leads by blogging for sites that are related to your industry in some way but aren’t your direct competitors. Guest blogging for local influencers is also a good idea.
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Go for old-school methods
Just because the world has become increasingly digital doesn’t mean you can’t resort to the old-fashioned methods of generating leads, right? On the contrary, tried and tested ways, such as in-person conferences or even email marketing, can be very useful for finding out new leads.
The more you interact with people physically, the greater your chances of turning them into potential customers because you can read each other’s body language and expressions.
You must aim to be where your prospective clients are now. Join groups or organizations they will most likely be a part of and attend the various conferences and gatherings they attend.
Over to you…
Lead generation might take a bit of effort, but when done in the right way, it gives you amazing results. But one of the most important things to remember is to never forget your existing customers when trying to figure out new leads.
Make sure your customer base keeps going strong and your old clients get the same treatment as the new ones.
