If you run an e-commerce business or blog, you already know how important it is to have as many links pointing to your site as possible. While search engines are constantly changing their algorithms, the basic principles of building inbound links have remained the same: create high-quality content that people want to share with others, and make sure the right people see it.
If you’re looking to improve your search engine rankings, consider hiring Link building agency Grizzly New Marketing to boost your efforts. Here are six ways they can help you out.
1) Communicate with your clients
When you work with an inbound marketing agency, regular communication is important. You will have to give them specific instructions for your campaigns, so it’s important that you are on the same page from day one.
To succeed in their mission, they need to understand what your business wants from them. They also need to know where you want to go and how they can help get you there. If you aren’t as clear as possible during these meetings, they may not be able to provide quality service.
And if you don’t communicate well, then your campaign won’t meet its goals. That means no new leads or sales, which is obviously bad news for both of you. Make sure to set aside time each week to meet with them and discuss any issues or concerns that arise. This way, both parties stay happy and productive throughout the relationship.
2) Research competitors
Compile a list of your top three competitors—that is, your direct competitors. For example, if you’re starting an organic cotton clothing line, compile a list of all of your direct competition: organic cotton clothing lines.
Do some competitive research on these companies by reading articles about them on high-quality websites and checking out their social media accounts. Pay attention to what they’re doing well, and figure out how you can do it better.
This will help you create a more effective link building strategy for your own company in the future. It’s also important to know that a competitor doesn’t have to be in your exact niche; sometimes even big brands with significant reach can serve as strong competitors.
The goal here is just to identify as many relevant links as possible so that you can add them into your outreach campaign later on.
3) Build links based on content strategy
If you’re putting out valuable, helpful content that answers questions your audience has and will share with their networks, chances are people will want to link to it.
Don’t focus on link building as its own element of your strategy; instead, think about how you can enhance your content marketing efforts by creating and curating content that drives backlinks organically. This is often referred to as a content upgrade.
It may take some experimentation before you find something that works for your business, but once you do, it will be well worth it. A good example of an effective content upgrade is HubSpot’s Blog Topic Generator, which helps users create useful pieces of content around a topic they select.
The tool then offers suggestions for additional topics to cover in related articles. Since it does all the work for you, there’s no excuse not to generate links using quality content! Just make sure any upgrades or tools used don’t violate Google guidelines and you should be fine.
4) Establish relationships with influential people in your niche
The strength of your link-building efforts will depend on how well you can leverage these relationships to earn links. A good place to start is with social media influencers, guest bloggers, and other prominent community members who can spread your message and drive traffic back to your site.
When talking with these people, make sure you’re providing value in exchange for their help. If they aren’t taking time out of their busy schedules to speak with you, then perhaps it isn’t a relationship worth pursuing.
Also, don’t forget about building relationships with your customers; if you focus too much on earning links from outside sources, you might be missing out on opportunities to connect directly with potential customers.
5) Get published in non-niche publications
Search engines pay attention to content that’s published in relevant, high-ranking publications. For instance, publishing a piece in The Wall Street Journal is better than writing something for an obscure site that nobody has ever heard of.
Plus, getting published helps establish you as an authority in your industry and gives you additional opportunities to link out to your own site or other relevant sites. Just be sure not to publish press releases; they won’t help your search engine rankings.
Instead, Link building agency Grizzly New Marketing will focus on articles with at least 250 words of unique text—and make sure it includes a few links back to your website to help your compete as a local business for instance.