Google’s EAT Principle! How many times have you heard that things are going to change from now on? The number could reach hundreds. Sometimes the change comes as treat to us, and at others some terrible deeds. We remember how people had started to fear computers back in the 90s. The fears were genuine, but they had to be dealt with for the change was good. Then Artificial Intelligence took the wand of dread from computers and started using it. Now we fear if A.I. would control our lives. But fears have to be dealt with. Running away serves nothing but some stagnation. Times change and things evolve accordingly.
This is a fact, as much as this gravity. And this fact drives Google too. Since the time it was launched, it has changed much. Back in the 90s, it was a mere tenderfoot and people were using it for their own benefits.
A lot of blackhat tactics were getting used by people to come up in the ranking. But BackRub (Google’s initial name) needed a rub and grow, and thus it did. It started surprising people with many updates around. Where its Penguin update started pecking upon the spam links, Hummingbird went hovering over semantics and user intent, and Panda started to eat bad quality content and higher ad-to-content ratio. We work hard to see our website grow — some look for SEO specialists; some buy quality backlinks from Perfect Link Building USA; some advertise their website on Facebook. But then comes some update to shake our website’s comfort.
Google aims to make this world a better place to search. And although its EAT principle is one major step towards this aim, it is bringing havoc upon many websites already well-set. What are these websites? And could you be one of them?
What is Google’s EAT principle?
EAT, as dreadful the word seems, as wonderful it is for you (if you have fine intentions). It stands for
Expertise, Authoritativeness, and Trustworthiness.
- Expertise is what it is. It looks if the website really does hold the knowledge about things it does speak of. It looks if you really do know about the apples you do talk of or not. How does it do? The answer is slightly technical. But to keep things simple, if you are an expert in the field, people would really search for you and speak about you on their websites. If a lot of websites, good quality websites, send backlinks to the content of your website, then all hail to you. Another way is to look at the time a user is spending on your website. If a user is exiting at those very first seconds, then you lack expertise.
- Authoritativeness looks if you are an authority in the field. Authority is slightly linked to expertise as well. People are talking about you around, but are those people expert enough themselves? This is where link-building comes in. Lots of websites have themselves linked to many other spammy websites. It earlier used to work, but then came this EAT algorithm. It would not be enough to buy backlinks, but to buy quality Backlinks from Perfect Link Building (USA) can do wonders. Google looks if the website that links to you are expert and high-quality websites themselves or not.
- Trustworthiness comes from expertise and authoritativeness. No company or website with a long-term goal would want to serve crap to people. Would you imagine people coming back to a restaurant that serves bad quality food? No. The restaurant won’t stand much. If you are an expert, chances are you surely would provide value to your users. Earlier people used to stuff the content with target words and it would serve people searching nothing but repeated keywords.
This is EAT in simple terms. Google’s improved A.I and deep learning along with NLP have made it possible to scan a web page and see if the content is all about what it says it is about. If you want to speak of oranges, then speak of oranges, and don’t try to fool around.
Could your website be suffering from EAT?
If somehow your website’s ranking has dropped, then the possible reason could be a nearby update. Look if that is the issue. Apart from it, check if your SEO agency is not linking you to spammy websites. A lot of fraud SEO agencies try to lure people in cheap money, and then it instead makes people suffer. If your goal is to have a genuine image amidst the public seeking something or other, serve them some value. There are some tips to make sure that you don’t get inflicted by EAT:
- Write valuable and quality content for the users.
- Try to be straight and not fool around.
- Avoid using black-hat SEO tactics and shortcuts.
- Buy Quality Backlinks from Perfect Link Building (USA).
- Don’t stuff your website with targeted keywords.
- Try avoiding backlinking to spammy websites.
- Address people’s issues the right way and don’t ignore them. Customers are like gods for the company.
If you think your website might have gone through any of the things above, then it is time to update things as soon as possible. It might have worked in past, but no more. Another thing you could do is to check if your SEO agency is genuine and using white-hat tactics for the growth of your website. Ask them to show what strategies they are using, the results, the websites you are backlinked to, or anything you think could reveal more. If you are thinking about opting for SEO packages now, then there are many shaped to serve your different demands – https://perfectlinkbuilding.com/us/packages/seo-packages/. Go through them, choose any, or just buy quality backlinks from Perfect Link Building, USA.
In short, Google will never try to EAT you if your aim is to serve value to people and this world.