Whether they’re tired of being asked to sign up for yet another social media account or sick of a new piece of technology that’s constantly being added to their smartphone, your customers are bored. They’re tired of hearing about every new product and service on the market, and they don’t know how to respond when you pitch them something else. This can make marketing a little difficult. But it doesn’t have to be impossible. Here are some ways you as a digital marketing agency in London can communicate with customers who are bored of new technologies:
Acknowledge that they’re bored.
As you’re talking with the customer, a great idea is to acknowledge that they might be bored and have lost interest in your new technology—but that doesn’t mean it’s time to give up.
Give them a reason not to be bored.
To be clear, you don’t want to overdo it with the new technology. Too much of a good thing can lead to burnout and frustration. But when you do introduce something new, make sure it’s worth the effort for your customers.
If you’re going to update your website or mobile app, make sure it’s something that benefits them in some way—whether that means making their experience more convenient or faster, giving them access to a better-designed product or service, getting them closer to what they need from you faster than ever before. This is where your research will come in handy; if you know what problems people are having with your site right now (or have had in the past), address those issues first!
Emphasize the value of your product or service.
You can emphasize the value of your product or service in a couple of ways. You can talk about how it will make their lives easier, how it will save them time, or how it will improve their productivity at work.
Create a sense of community around your brand.
Let’s face it: customers want to feel like they’re part of something bigger than themselves. They want to be recognized and respected, and they want to be able to relate their own experiences with others who are going through the same thing. You can create this feeling by making your customers feel like they’re in an exclusive club, or simply providing them with great content that will keep them coming back for more.
Put your own spin on it.
In a friendly tone
So, you’ve finally found a way to get your customers excited about your product. But then they start responding with “meh,” or worse. What’s going on?
Well, sometimes people are just bored by things that are cool for everyone else. Maybe they’ve seen too many ads or heard too much hype about the new technology—the “been there, done that” feeling kicks in and they start to tune out anything else you say on the subject. If this happens to you, it may be time for something completely different: put your own spin on it!
Know that you’re not alone.
Think about it: you’re probably not the only one who’s feeling this way. Although new technologies have made our lives so much easier, there are still some things that we just can’t live without. You don’t have to be an audiophile or a techie to appreciate the classic sounds of vinyl, or the warm feel of leather in your hands. The modern world is full of endless possibilities, but there are some things we still prefer from yesteryear—and that’s ok!
With these tips in mind, you’ll be better equipped to tackle the challenge of communicating with customers who are bored of new technologies. These days, we are all inundated with new tech and services—and yet, we can’t help but find ourselves feeling a bit “meh” about it all. The trick is not to fight that feeling; it’s to build on it instead.