Social media marketing can be an incredibly effective way to reach new customers and grow your brand, but it also requires a lot of work to do right. Fortunately, some tools allow you to automate some of the most time-consuming parts of social media marketing and improve your results with less effort.
If you are interested in doubling your social media reach while boosting brand awareness and growth, get started with a social automation expert today.
In this guide on how to automate social media marketing, you’ll learn about all the different tools available and the techniques that will show you how to use them properly so you can build better relationships with your customers and prospects while spending less time doing so.
What Is Social Media Automation?
In its purest form, social media automation simply means that you set your system up once and then let it run on autopilot while you focus on other aspects of your business. I
Social media automation is meant to work with your existing (or new) social media accounts using Ai to automatically find, target, and engage with potential customers to you and your business.
In theory, this can save time and money, but only if you do it right. That’s why we’ve put together a comprehensive guide on how to automate social media marketing—so you can get started today!
Where to Start Social Media Marketing?
The first step in automating your social media marketing is identifying which channels are best for your business. To automate effectively, you must have a solid strategy and know exactly where you want to take your business.
You need to ensure your social media accounts are ready to begin automation. A few things to check include:
- Having the right links in your profile
- Having a backlog of content
- Show recent posts
- Highlight some of your businesses perks & benefits
- Demonstrate your knowledge in what you do
Choose at least one major social media platform on which you want to build an audience and start interacting with people who are likely buyers or enthusiasts of your products. This might include sites like Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, and even LinkedIn.
Once you choose a few networks, make sure to spend some time getting familiar with them before you automate. Take note of how users interact and what kinds of posts perform well so that you can replicate those strategies when creating automated content.
You should also consider using more than one platform; for example, if most of your customers are on Facebook but some are also active on Twitter, it makes sense to use both platforms as part of your social automation strategy.
Keep in mind that there are always exceptions to every rule; not every business will be able to successfully implement automated social media marketing on all of these sites. However, there’s still plenty of opportunity for businesses looking to grow their online presence through social media automation!
Just because your company’s first social media automation campaign may not go as planned, it may be best to inquire with a social media expert that can help you determine what platforms it would be best to utilize for your business.
Using Social Media for Digital Marketing
If you’re in charge of marketing for your business, it’s likely that you already know how important social media is—and if you don’t, here’s a quick primer: when done right, social media has been shown to increase web traffic, sales, and brand awareness.
Done poorly, it can be a time-consuming drain on resources. The good news is that most experts agree social media automation doesn’t have to be boring or ineffective. It can be incredibly powerful when used correctly.
What Social Media is Best for Marketing?
There are hundreds of social media platforms out there, and most of them you’ve never heard of. Most brands should focus on using a few big ones to make an impact on their marketing campaign instead of spreading themselves too thin.
However, if you want to use other platforms (or automate your social media marketing), that’s fine too! Just remember that social automation alone is not enough for effective social media marketing. You need to be involved in some way or it won’t work. The best thing to do is automate what you can and then engage with your audience regularly.
This allows you to keep up with what’s going on without having to spend all day doing it yourself. It also makes sure that when people interact with your brand, they get a timely response from someone who knows about your company—not just automated responses from someone who doesn’t know anything about you at all.
At the end of the day, one of the biggest determining factors for your social media is your social media content. If you are not posting great and engaging content that draws the attention of your customers, nothing will be able to change the effectiveness of your campaign.
Social automation will get you in front of more people, but it won’t sell your products and or services for you.
Automating Your Social Media Posts
Your time is valuable. Most brands only have one social media manager, meaning they spend a significant portion of their day on everything from scheduling posts to responding to comments. And let’s be honest: Every hour you spend managing social media is an hour that could have been spent growing your business in other ways.
The best solution? Social automation! There are several tools available for automating and streamlining all aspects of your social media marketing efforts. Some allow you to automate specific campaigns or streams; others can help schedule content for multiple accounts or even provide insights into who’s engaging with your brand online.
A tool I use to automate social media posts is Instoo – This is a great social media automation tool if you want to automate things like engaging with other accounts while liking and commenting on others’ posts.
Instoo is used specifically for Instagram, but in our trials, we noticed the best place for an all-around target market is currently Instagram. Not only because of the people using the platform but also the different kinds of content you can post.
For example, on Twitter, you can really only post chunks of text; other features aren’t as smooth and elegant as Instagram when viewing video content.
With other tools, such as social media management tools, you can connect to most major social networks such as Twitter, Facebook, LinkedIn, and Instagram and create automations based on different triggers/actions, allowing you to schedule or repost content automatically.
For example, a great automation built on a tool called IFFIT will automatically post any new YouTube video made onto Twitter & Facebook. It’s free too!
Does Social Media Marketing Increase Sales?
If you’re looking for a way to drive sales with social media, a few tactics can match automating your marketing. When you automate your social media content, you save time and reach more potential customers—and when you use automation for social media marketing, it becomes easy to reach potential customers with a personal touch.
Ultimately, automating social media makes it easier for people to connect with your brand. And since we know that connecting with consumers is one of the best ways to drive sales, automating your social media marketing is a great place to start.
It’s hard to say that automating your social media will drive more sales because there are so many other factors involved; everything that goes into your sales funnel. Using social automation just widens that funnel to allow more customers to potentially fall through.
Although, as we know and have tested, the more people you can get into your sales funnel, the more people who fall through to the end and purchase your products and services.
Interested in learning more about social media automation and how to get started? Talk to a social media automation expert today; packages start at $249.00 per month.
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