DIGITAL MARKETING

LinkedIn Guide How to Create the Ultimate Profile in 2022

As of March 2022, America added 431,000 jobs. This brings the pandemic era unemployment rate to an all-time low of 3.6%. If you currently find yourself unemployed or in-between jobs, what can you do to get hired right away?

If you’re not already on LinkedIn, then you’re missing out. You know how important social networking and LinkedIn is the online version of that (and then some). Why not use social media to your advantage and enter the workforce?

Not sure how to start? Follow our LinkedIn guide below to learn how to create the perfect LinkedIn profile to set yourself apart from the rest.

Add a Profile Picture

The first thing you’ll want to do to set up your LinkedIn profile is to add a profile picture. Make sure it is a recent photo in which your face takes up ~60% of the space.

Think of what you want to come across in your profile picture. From the perspective of the prospective contact, they want to be able to recognize you virtually. Show off your friendly personality with a smile and how you naturally look at work.

Add Your Pronouns

Next up in our LinkedIn guide is to add your pronouns. This will be especially useful for both remote and in-house work and avoid any awkwardness later on.

For instance, do you go by he/him, she/her, they/them, or a combination of two or something else entirely? Add them to your LinkedIn profile so others know what you identify as.

Select a Background Photo

Alongside your profile picture, you can set a background photo too. Use it to show off more about your personality. Don’t worry about getting your face in there but something that will be memorable for employers.

For example, if you’re a freelancer you could have a photo of yourself behind your desk. If you’re a yoga instructor, have some action poses.

Write Your Headline

Another tip in our LinkedIn guide is to write a powerful headline that will attract contacts and clients.

This headline is often used for job titles, but feel free to go further with it and add something about your current role. Don’t be afraid to flex with your accomplishments either.

Share Your Story

Every employee has a story to tell, including you. Contacts, customers, and clients are eager to learn about you and your work experience.

Many will use this LinkedIn summary space to include job titles, their most valuable skills, education history, etc. We recommend taking it a step further and answering the question more deeply.

What led you to your current position and why? What are you looking for in your next career move? If you’re a headhunter, use this sales navigator to track customers when they change jobs.

Land Your Dream Job With Our LinkedIn Guide

By following our LinkedIn guide above, you’ll be well on your way to landing that dream job. Take every profile hack into consideration to get a leg up on the competition.

As you gain more experience throughout your career, continue to add to your LinkedIn profile. You never know where that next connection will take you. For much more insights on the job market, be sure to follow our blog.

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