In the 21st century, digital and non-digital advertising generate similar levels of revenue. However, what these numbers don’t tell you is that not all forms of digital marketing were created equally.
SEO inbound marketing differents greatly from other forms of marketing. Even if you have the best marketing campaign out there, you’re not going to do well unless you understand this particular kind of lead generation.
This article will walk you through some of the reasons why inbound marketing is great to make use of and give you a few marketing tips along the way.
1. Your Audience Will Grow Organically
Digital advertising is a strange world — it can be tough to draw comparisons to real life. It’s helpful to think of outbound marketing as similar to traditional advertising: billboards, commercials, etc, and inbound marketing as similar to setting yourself up in a good part of town. You’re not reaching out and telling people to come to your company, you’re letting them discover you as they walk by.
Advertising is a great way to get people to come through your door. However, too much advertising can feel tedious and desperate. At a certain point, you need to sit back and let your business advertise itself.
Inbound marketing is a great way to advertise without advertising. You’ll generate more traffic on your website from people who are searching for your products; these people will discover how great your products are, and tell their friends about them.
As you can see, inbound marketing is great for word of mouth, as well as the world of social media.
2. You’ll Diversify Your Content
SEO isn’t all about writing articles that are pumped full of keywords. It’s about optimizing your site for maximum market benefit.
Developing an inbound marketing strategy is a holistic form of marketing. In order to succeed, you’re going to need to make use of video marketing, customer reviews, stay on top of trends, post longform content, and become more knowledgeable about the world of your industry. Even staying on top of the most recent keywords gets you hyperfocused on the specifics of your business.
When you get into the world of SEO, you open up pandora’s box of contemporary internet marketing. You won’t just increase your customer base, you’ll learn more about the internet. This will help you not just in SEO, but in any future internet marketing endeavors.
3. It Keeps Building
Unliking outbound marketing campaigns, which you have to pay to keep running and only stay up for a finite amount of time, inbound marketing is your own, personal, brand temple.
An internal wealth of information allows possibilities far beyond those of traditional advertising. You can follow a story/ thought through multiple articles, develop a view from all sorts of sides. You can even come up with inside jokes that only your biggest fans will catch — this will help your brand feel more exclusive.
You don’t need to worry about throwing out the old strategies and replacing them with new ones. Instead, you’ll be able to focus on adding on new additions to the temple of your brand.
4. It’s Multi-Dimensional
Throughout this article, we keep talking about the advantages of inbound marketing. We’ve been comparing it to other types of digital marketing, and why it stands out. This can give the impression that inbound marketing is a singular field, but nothing could be further from the truth — there are many kinds of inbound marketing.
First of all, you have the various types of SEO content you can post on your page, as well as the many different ways SEO works. Of course, SEO gains you more clicks and more users, but these tactics also help you satisfy your follower base as well.
Second of all, there are many tools out there that can help you engage with the world of inbound marketing. This will help you engage with the latest technology, and give you a leg up on your competition. First step marketing automation, next step of the world.
Lastly, inbound marketing is all about creating content that works for your website. Every site is going to create different types of content, and so their inbound marketing strategies are going to look different.
Don’t worry about losing your identity through inbound marketing.
5. It’s the Future
At the end of the day, there’s no better reason to make use of SEO than your competitors are using it. In a world so saturated with businesses, it’s important to stay on top of the latest trends. Even if you think your industry is safe from technological updates, you don’t want to risk getting left in the dust.
Back in the 70s, a representative of Kodak invented the digital camera. However, they passed on the idea, thinking that people would prefer the experience of getting physical pictures developed. They couldn’t have been more wrong, eventually going bankrupt in the current century.
Don’t stay rooted in the past just because you think your customers aren’t ready for the future. People are often ready for more than you think they are. Embrace current and future technologies, like inbound SEO marketing, and you’re far more likely to succeed.
You’ll even benefit in an industry where SEO marketing is not the norm. It will serve to give you an edge over your competitors, and set you up as a thought leader within your industry, paving a new path.
Understand SEO Inbound Marketing
As you can see there are many reasons to work an SEO inbound marketing strategy into your brand. It’s best to enhance your presence with as many types of marketing as possible.
For more articles like this, check out our “marketing” section.
