THE BASICS OF ANIMATION PRICING
THE MAIN PURPOSE OF THIS RESEARCH IS TO ASSIST YOU IN THE PROCESS OF PRICING YOUR ANIMATION SERVICES OR TO EXPLAIN TO CUSTOMERS HOW TO FIND THE APPROPRIATE PRICE
1. How the price policy is set in various companies
2. How to work out the numbers and count how much each service must cost
3. What to pay attention to
4. What kind of work animators can do for you
5. What your choice of a company should be based on
WHAT IS TAKEN INTO ACCOUNT WHEN SETTING A CERTAIN PRICE?
When it comes to 3D real estate animation, there are two most influential aspects that the price of a certain service depends on.
1. How many people are included in the process, and how much time does it require. What type of expertise the person must have in order to be able to complete the task. Therefore, the complexity is more you are likely to pay, and this may vary in different countries.
2. Digital expenses such as software and all the needed equipment will also be calculated, and you can expect to be charged for them.
HOW DIFFICULT YOUR TASK IS AND WHAT IT INCLUDES
There are many differences between just creating a 3D model and making a complex 3D visualization. Some can be finalized within hours, others can take weeks. Consequently, the prices can vary dramatically, too, depending on whether they should be static or not, detailed or not, whether they should include humans, etc.
MOVEMENT, HUMANS, AND CARS
Here it is as simple as it gets – if you want more movement, more people, or more cars on the horizon, you will pay more too. These aspects make a visualization considerably more challenging to create, so, naturally, you will be charged extra.
HOW LONG YOU WOULD LIKE THE ANIMATION TO BE
This may seem irrelevant at first because other factors such as realism or details are more important when it comes to 3D visualization. However, the length of your animation can either double the price or cut it in half, depending on what you have in mind. The reason is that every extra second means more time and effort one has to spend creating it.
HOW LONG RENDERING MIGHT TAKE
The majority of 3D animations have a rate of 30 frames per second. Suppose each one needs ten minutes to render; each extra second will take about five hours to render. If you add just a minute, it can result in raising the required rendering time up to 12,5 days. The computers that are utilized for this purpose are expensive and often rented, so the price of an animation grows gradually when the rendering time grows.
WHAT KIND OF PRICE CATEGORIES ARE THERE TO CONSIDER?
1. THE LOWEST CATEGORY. $10 to $100 FOR A SECOND
As the market grows, we can see more and more small companies emerging, which charge quite little for their services due to their lack of experience or because they are not yet known enough to have enough customers. Also, freelance animators can charge little if they have not been on the market for long enough. You should, however, be careful as some may simply not have enough expertise to deal with the complexity of your task.
First of all, make sure to always take a close look at one’s portfolio before hiring them. This way you can estimate the level of their skills in accordance with the prices they have set. Second of all, if they offer high quality, short terms, and low price, something must be wrong. It is time to get suspicious.
Last but not least, always discuss the time frame they offer, because lower prices may mean that it will take ages to make.
2. MIDDLE MARKET. $100 TO $300 FOR A SECOND
Of course, a higher price does not necessarily mean better quality, but considering the middle market will allow you to find more possibilities. Here you can find skillful professionals that can tackle complex architectural animation and will not cost an arm and a leg. Be careful not to hire inexperienced freelancers for a higher price.
Firstly, it is smart to pay more if your animation needs to be short and the details are essential. Longer ones may cost a fortune if you spend $300 per second. This range is also vast, so you should pay extra attention to portfolios.
3. TOP SPECIALISTS. $300 TO $1000 FOR A SECOND
Usually, this category covers not more than 0.1% of the market. While some actually deserve such a price, others may just charge extra for location, a well-known brand, or something insignificant, so you should be careful always to justify such a high charge.
Nevertheless, the chances that you will not be happy with the service you get are considerably lower if you hire a top-level company than if you are hiring one for $10 per second. Some exceptional specialists in this category are able to create magic and will fit your requirements if you are looking for the best service possible or if the complexity of your task is beyond regular.
If you want to make sure the decision you are making is right, do not hesitate to ask for examples of their previous work or references. Get a one-on-one meeting with the person you are hiring and ask all the questions that may occur.
HOW TO FIND THE ULTIMATE COMPANY
If you are looking for a company that could fulfill all your requirements in 3D visualization, there will always be a necessity to do research. Looking at the company’s previous works will make it much easier to estimate what you can expect and whether it is worth paying for. As in any other business, it is also important to feel comfortable with the people you hire, so do not underestimate your intuition when making this choice.