Did you know that your packaging box design can trigger impulse buying and leave a strong impression on your customers?
Needless to say, nailing the right package design for your brand can make or break your sales. It can also boost your brand image or tarnish it for years.
Once your product is great, the last step is to ensure that the packaging is flawless. Your product’s quiet ambassador is the package design, therefore it must appear and operate flawlessly on a shelf or on a display.
Keep on reading our packaging box design guide, as we’ll explore all the key aspects that will help you create the perfect design for your brand and products.
Packaging Box Design 101: Understand the Layers of the Package
Product packaging has three “layers”: outer packaging, the inner packaging, and then the product packaging itself. One, two, or all three of these may be necessary for your product.
The first thing a buyer will notice about a product is its outside packing. You can’t have one without the other. For example, a shipping box or a shopping bag might be considered packaging materials.
Your product is safe and sound within the outer packing because of the inside packaging. You can use packing peanuts or tissue paper to keep items from being scuffed or jostled during shipping. Alternatively, it might be an airtight container that keeps the food fresh.
To the average consumer, product packaging comprises the box in which a toy is delivered, the bottle bearing a label, the tag on clothing, and the wrapper around a candy bar.
Each of these tiers of packaging is an opportunity for you to share a piece of your narrative with your audience. But, if you’re new to the market, then you’ll want the advice of professionals like Smash Brand to help you get your first design in order.
Pick the Right Type of Packaging
In certain cases, choosing between a bottle and a box may be an easy choice. However, that isn’t always the case.
When it comes to choosing the proper packaging for your product, keep the following factors in mind.
The Item
Isn’t it usually about this? If you’re trying to sell anything liquid, your alternatives are going to be more limited.
However, do not allow this to limit your imagination! Capri Sun, for example, flipped the script on the juice-box market by inventing the juice-sachet. Go-Gurt, for example, was yogurt that could be sucked out of a package rather than a spoon-required snack.
The cost of a custom-designed bottle will be much more than the cost of a regular bottle.
Your Competitors
Is this the standard method for storing soup? Think carefully before placing your soup in a different container.
On the one hand, it’ll help you stand out from the crowd. On the other hand, people are accustomed to soups in cans, and supermarkets are set up to offer cans in their soup department, so your box of soup may be fighting an uphill battle.
Your Budget
Think about astrology charms. They may be sold in a star-shaped box, and you may have a great idea of how to do it. Yet, that may not be achievable if your budget is just $0.50 per piece.
Be sure to constantly think about the perfect buyer; if your charms cost $12 each, affordable packaging is definitely your best choice. The premium star-shaped box may be the preferable choice if you’re selling $100 worth of hand-crafted gold mementos.
Line Up Your Printer
After the design is finished, printing is not something you’ll be doing. However, you should consider it long before you reach that point.
For more than just the cost of printing, it is important to connect with a printer, since they can assist your designer prepare files.
You’ll want to inquire about a few things. First, we have the dielines. Dieline templates, which may be shared with a designer, should be available from printers for standard-sized boxes and labels.
The File-Format Requirements
Next, we have the A file format’s specifications
You’ll need a vector file to print on your printer. Is a layered file required?
Whether or not to incorporate cut lines is a question. Print-ready files (typically in the form of an Adobe Illustrator (ai), Photoshop (PSD), PDF or EPS should be provided by your designer.
If you don’t have the appropriate software, you won’t be able to see these files, but your printer will be. PNG or JPG mockups will also be provided by the designer (which everyone can open). Ascertain which file types correspond to which recipients before distributing them.
Choices of Color
The ability to color-match to any Pantone hue is coming to certain printers. There are a lot of alternatives out there, but they all have a restricted color palette for you to choose from.
Finally, you’ll want to consider the advantages and disadvantages of digital printing over offset printing
What kind of printer do you have? It’s important to know the minimum order quantity if they use offset printing. How are the expenses related to the size of the project?
Set Up Your Information Architecture
Think about who your customers are and where they can discover your goods. You’ll use this to design your package’s information architecture.
If you’ve got stunning images of your product in action, a stellar customer testimonial, a clever slogan explaining why you’re fantastic, and an excellent graphic demonstrating how to use your product, then you’ve got a winning combination. In the end, they’ll probably just remember what they see on your box. What do you see it being?
Make a list of the most significant aspects of your product that you want people to know about. This is where your focus should be.
Once they’ve picked up your goods, you may show them another two or three items that will seal the purchase.
Exploring Packaging Box Design Tips
With any luck, this packaging box design advice will help your product get off to a flying start!
However, they are not the end-all-be-all. Working with experts, such as graphic designers, copywriters, and printers who produce high-quality work, may be quite beneficial.
And, you should head straight to our design and marketing sections and read more explainers to get a better understanding of the nuances of packaging.
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