Did you know that 91% of marketers are somewhat confident that they’re investing in the right programs and marketing that influence revenue?
Small businesses often struggle with how to create an effective digital marketing campaign. There are a lot of moving parts when it comes to marketing businesses online, and it can be hard to know where to start.
But don’t worry. Keep reading and follow these 10 tips for building digital marketing campaigns for small businesses.
Define Your Goals and Objectives
If you don’t know what you want to achieve, you won’t be able to measure your success. Do you want more website visitors? More leads? More sales?
Goal setting is essential for any marketing campaign, without it you are just guessing.
Try using SMART goal setting to ensure your objectives are achievable. The benefits of SMART goal setting include:
- Specific: targets a specific area for improvement
- Measurable: creates tangible and quantifiable goals
- Achievable: realistic and achievable goals
- Relevant: the goal should be relevant to your company’s mission
- Timely: set a timeframe for the goal so it can be accomplished
So don’t wait anymore, set some SMART goals for your digital marketing campaign today!
Do Your Research
Before you start putting together your digital marketing campaign, you need to do your research. This means understanding your target audience, your competition, and the digital landscape.
Your target audience is the group of people you want to reach with your marketing campaign.
To better understand your target audience, ask yourself these questions:
- Who are they?
- What are their needs?
- What are their interests?
- Where do they spend their time online?
Answering these questions will give you a better idea of how to reach your target audience.
Now that you know who your target audience is, it’s time to take a look at your competition. Understanding what they’re doing well and where they’re falling short will help you create a stronger campaign.
Some things you should look for include:
- Their marketing channels (e.g., social media, website, etc.)
- Their messaging and tone
- Their call to action
- Their offer
After you’ve done your research, you’ll have a better understanding of how to put together your own digital marketing campaign.
Set a Budget
One of the most important aspects of any marketing campaign is setting a budget. This will ensure that you don’t overspend and that you’re getting the most out of your investment.
When setting a budget for your digital marketing campaign, there are a few things you need to take into account:
- The cost of your website or landing page
- The cost of your digital marketing tools (e.g., email marketing software, social media management tool,etc.)
- The cost of any paid advertising
- The cost of any outsourced services (e.g., copywriting, design, etc.)
Once you have an idea of the costs, you can start to put together a budget for your campaign.
Select the Right Channels
There are a variety of digital marketing channels you can use to reach your target audience. The most important thing is to select the right channels for your campaign.
Some popular digital marketing channels include:
- Social media (e.g., Facebook, Twitter, Instagram)
- Email marketing
- Content marketing (e.g., blog posts, infographics, ebooks)
- Pay-per-click advertising (e.g., Google AdWords)
- Display advertising (e.g., banner ads)
Each channel has its own strengths and weaknesses. Let’s look at them now in more detail:
Social media has become an essential tool for businesses of all sizes. It provides a direct line of communication with your target audience, and it can be a great way to build relationships with potential and current customers. However, social media also requires a significant investment of time and resources.
In order to be successful, you need to post regularly and interact with your followers on a regular basis. Additionally, you need to be prepared to respond quickly to negative comments or reviews.
While social media can be a great way to connect with your audience, it is important to remember that it is only one part of a larger marketing strategy. Used correctly, it can be an invaluable tool. Used incorrectly, however, it can waste valuable time and resources.
Email marketing is a great way to reach a large audience with your message. It’s affordable and easy to set up, and it allows you to target your audience with laser precision. You can segment your list by interests, demographics, or even purchase history, and then send highly-targeted messages to each segment.
This ensures that your messages are relevant and interesting to your audience and that they’re more likely to take action. Additionally, email marketing allows you to automate your marketing efforts, so you can spend less time on manual tasks and more time on strategy and creative pursuits.
If you’re looking for an effective way to reach more people with your message, email marketing is a great option.
Content marketing has become an increasingly popular way to attract new website visitors and leads. By creating informative and engaging content, businesses can build trust and credibility with potential customers. However, content marketing requires a significant amount of time and effort to be successful.
In order to create high-quality content, businesses must first identify their target audience and understand what kinds of information they are looking for. They also need to have a well-defined content strategy that outlines the goals and objectives of their content marketing efforts.
Only then can they begin to produce the kind of content that will capture the attention of their target audience and help them achieve their business goals.
Pay-per-click advertising can be a great way to quickly generate leads for your business. By placing ads on search engines and other websites, you can reach a large audience with minimal effort. However, pay-per-click advertising can also be expensive if you’re not careful with your budget.
The cost of each click can add up quickly, so it’s important to track your spending and make sure that your ads are reaching the right people. If you’re not careful, pay-per-click advertising can end up costing you more money than it generates. However, used wisely, it can be a powerful tool for growing your business.
Display advertising is one of the most common forms of online marketing. It involves creating banner ads and other types of graphical ads that are displayed on websites, often in high-traffic areas. Display advertising is a good way to increase brand awareness and reach potential customers.
However, it can be less effective in driving leads and sales than other channels such as search engine marketing or social media marketing. This is because people who see display ads are not always interested in what the ad is promoting. They may simply be clicking on the ad because it is visually appealing or they are curious about the product.
Therefore, if your goal is to generate leads or sales, you may want to consider other digital marketing channels.
- Create Compelling Content
Once you’ve selected your channels, it’s time to start creating content. Content is the bread and butter of any digital marketing campaign.
Your content should be aimed at your target audience and should be relevant to their needs. It should also be engaging and interesting enough to get them to take action.
Some things to keep in mind when creating content include:
- The benefits of your product or service
- Your unique selling proposition
- Your target audience’s needs
- Your call to action
If you can create compelling content that resonates with your target audience, you’ll be well on your way to success.
Promote Your Content
After you’ve created your content, it’s time to start promoting it. If no one sees your content, it won’t do you any good.
There are a number of ways you can promote your content, including:
- Social media – Facebook, Twitter, Instagram, Snapchat
- Email marketing – MailChimp, Constant Contact, AWeber
- Content syndication – Medium, LinkedIn Pulse, Huffington Post
- Paid advertising – Google AdWords, Bing Ads, Facebook Ads
- Public relations – HARO, Help a Reporter Out
Choose the channels that will work best for your campaign and start promoting your content. To find out which channel is best for you, you need to test and measure the results. Try promoting your content on a few different channels and see which ones generate the most traffic or leads. Then you can focus your efforts on those channels.
Test and Measure Your Results
Testing and measuring is an important parts of any digital marketing campaign. Without it, you won’t be able to see what’s working and what’s not.
There are a number of things you can test, including:
- The effectiveness of your content
- The effectiveness of your promotion channels
- The Call to action on your website or landing page
- The conversion rate of your website or landing page
All these factors are important in determining the success or failure of any digital marketing campaign. Depending on the results of the tests, changes can be made to improve the effectiveness of the campaign. Testing is an ongoing process and should be continuous in order to get the most accurate results.
Make Changes Based on Your Results
Any good marketer knows that results are everything. Without being able to measure and track the results of your marketing campaigns, it’s impossible to know what’s working and what isn’t. That’s why, once you’ve gathered data from your marketing efforts, it’s time to analyze it and make changes based on what you’ve learned.
If something isn’t working, don’t be afraid to change it. The goal is to constantly improve your results. However, don’t make changes just for the sake of making changes. Only make adjustments that you think will truly improve your performance.
With a data-driven approach, you can ensure that your marketing campaigns are always moving in the right direction.
Rinse and Repeat
Digital marketing is an essential part of any business’s marketing strategy. By creating a digital marketing plan, you can reach a larger audience more effectively and efficiently. However, it’s important to remember that digital marketing is an ongoing process.
Once you’ve made the necessary changes to your marketing strategy, you need to continually test and measure your results. By constantly evaluating your results, you can ensure that your digital marketing efforts are paying off.
Additionally, by regularly updating your digital marketing plan, you can keep up with the latest trends and ensure that your approach is always fresh and relevant. By following these steps, you can ensure that your digital marketing plan is always effective.
Hire Help if Needed
If you’re running a business, it’s important to have a strong digital presence. However, creating and maintaining an effective digital marketing campaign can be a lot of work. Fortunately, there are a number of things you can outsource to professionals.
For example, you can hire someone to manage your social media accounts or create content for your website. You can also outsource email marketing or pay-per-click advertising. If you’re not sure where to start, there are a number of digital marketing agencies that can help.
By outsourcing some of your digital marketing tasks to companies like LIVID, you can free up time to focus on other aspects of your business.
Need Help Building Digital Marketing Campaigns?
Although this may seem like a lot to take in, don’t worry! We have plenty of additional resources and blog posts that can help you out when building digital marketing campaigns. Be sure to check out our website for more valuable information on SEO and digital marketing, social media marketing, small business tips, and beyond.
Also, don’t forget to share this article with anyone you know who is looking to grow their business.