We’re thrilled to see that many of you are starting to advertise on TikTok, as it’s a big opportunity for small businesses. However, we notice a number of mistakes that may harm your pocket. We also don’t want you to waste your time. So, let’s take a look at the most typical TikTok marketing mistakes we notice. Are you making them? Let’s dive in.
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You target the wrong audience
This is one of the major sins in marketing. So make sure you’re not marketing to the wrong people.
TikTok has a diverse user base, with people ranging in age from 16 to 24. If your target audience is in that age bracket, TikTok can be the right digital marketing platform for you.
Just like other similar social networks, TikTok has good analytics tools. Using them is the most accurate approach to figure out who consumes your content and what they’re interested in. Try to determine which age group is watching your TikToks at the very least. When it comes to reaching the correct target audience, age is the most important factor to consider.
To get started with analytics, go to your TikTok profile, hit the three dots, select Creator tools, and then tap Analytics.
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You post too salesly and promotional content
Remember that paid advertising can’t be your only strategy on TikTok. You’ll need to make sure you’re posting organic content and doing it on a frequent basis. Unfortunately, you can’t just throw an ad up on the platform and hope for the best. You should focus on organic content and developing relationships with platform users. Of course, you should promote your business or product. Younger viewers, on the other hand, don’t want to be aware that they’re watching commercials, so don’t make it so obvious. Remember, you may have money, but you can’t buy your audience.
Encourage people to try out your products or services by using a natural approach. Try to talk about the applications rather than just your brand and the stuff you sell.
Also, pay attention to the following important things:
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Lack of humor
You must learn the entire style and tone of a new platform before you can market on it. You wouldn’t share similar stuff on LinkedIn and Instagram, for example, because their aims and styles are so different.
TikTok is a fun and entertaining platform. Posting serious and wooden information is one of the most common mistakes you can make. Once again: TikTok is not a place for traditional advertising! Don’t be afraid to look funny!
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Not using trending songs
Use TikTok’s hot tunes! If you’re new to TikTok, you’ll quickly discover that music is essential to the TikTok experience. Choosing popular songs will enhance the reach of your TikTok videos and increase your business’s chances of getting on the FYP sooner. FYP is the first page you land on when you open the TikTok app.
Pro tip: Did you know that your email signature can significantly contribute to your marketing results? Obviously, not the one that only has your name and job title. Even if you have a signature for every message you send, it’s likely that you ignore its marketing potential.
A professional email signature with a well-thought-out design can be a good way to promote your social media accounts, including TikTok, in every email you send. Create one with the help of an email signature generator. It’s easy to use and free! See these email signature examples for inspiration.
TikTok offers a fantastic feature that allows you to create your own hashtag challenge. Conversions, lead generation, and sales can all be improved using this strategy. To reach as many niche audiences as possible, try combining this strategy with influencer marketing.
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You forget about paid promotion
Brands can benefit greatly from social media marketing because it allows them to engage with customers where they spend the majority of their online time. It’s a sad reality, but getting your content recognized on social media as a branded page is very difficult. Make sure to reserve money in your SMM budget for paid advertising so that your most important content receives more engagement when you need it. Don’t be tempted to buy followers or pay bots to participate with your content if you’re going to spend money on paid promotion. Engagement and an audience will follow if you are genuine and put in the effort. Here is another common mistake:
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Ignoring influencer marketing
Brand awareness increasingly requires the use of influencer marketing. This is especially significant for newbies because it can help them improve their marketing plan. Because there are so many prominent accounts operating in each field, getting TikTok fans to follow your account may be difficult.
To enhance your visibility and reach more followers, consider collaborating with a few influencers. These people can provide legitimacy to your business because customers trust their advice.
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You don’t follow trends in videos
But how do you know about all the trends? We propose that you follow your competitors (if they’re on the platform) as well as any well-known individuals in your field. See what they’re up to and what their comment sections look like. You need to understand how they use the platform and interact with their audience. This will also provide you with a list of possible influencers with whom you might connect later. How about trends? How about the hashtag challenge?
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Not participating in hashtag challenge
Make the most of hashtags if you want your work to gain a lot of attention. Conduct extensive research to identify the finest hashtags for your industry and combine them with your branded hashtags.
TikTok offers a fantastic feature that allows you to create your own hashtag challenge. Conversions, lead generation, and sales can all be improved using this strategy. To reach as many niche audiences as possible, try combining this strategy with influencer marketing.
Final thoughts
Although TikTok may seem to be a challenging social media network to master, the majority of the most common mistakes a small business makes are simple to correct. We hope that this article will assist you in getting started on TikTok and avoiding these mistakes on your way. Good luck!
