Lately, you’ve been scrolling through competitor websites for ideas. You click through to one homepage, and then another. Why does the latest one look so familiar?
Wait, did you misclick? No. Both websites are using the same, tired stock photos so you can’t tell one company from the next.
Think about how much each of these websites would stand out if they’d hired a professional photography company to personalize their page? Now that you have website revisions on the brain, this is a great time to consider doing the same. Professional photography services might just be the thing that brings your business to the next level.
Keep reading to learn about five ways that hiring a professional photographer can attract attention, drive traffic, and help your brand to stand out.
1. Photos Represent Your Brand
A lot goes into building a unique brand from the ground up. You have to decide on a name, a slogan, and a logo. If you didn’t believe that you were selling a superior product, you wouldn’t go through all of the trouble to establish yourself as a brand, would you?
If your product or service is superlative, why would you use cellphone photos or stock photos to promote it? Poor quality or vague pictures don’t do anything to show what your brand is really about. Images can be as representative of your brand as names and logos.
Like it or not, the quality of your photos and the overall look of your website communicates something to potential customers. If you use low-quality images, that message is “this brand cuts corners.” That shouldn’t be the first message you send to potential clients.
2. Keep Things Personal
When a potential client or customer visits your website, it’s because they want to learn about your brand or product. If they were looking for a vague explanation, they’d be reading Wikipedia!
When I want to keep things personal and show off something specific, I hire one of the photography companies near me to show off all of the reasons why my brand is different. A service like Nationwide Photography will come to your business and document the reality of your product or services.
Think about the last time you went to a restaurant that used stock photos on the menu. Sure, the food looked delicious, but it didn’t give you information about what you were actually getting. Nobody is coming to your website so they can use their imagination – they want to know why your brand or product is different or unique!
Show off your actual retail space! Your actual product! Your actual friendly, wonderful employees!
Showing potential customers something real will show them what they’re actually getting. It makes their choice easier and more personal.
3. Invest in Versatile Assets
You might be wary about investing in a photography service because you think you’ll only be using the image once. That might be true for some people, but a savvy businessperson understands that each image has limitless versatile potential. With so much marketing done over social media, you can use the same great images in multiple, unique ways without redundancy.
Why can’t a photo from your homepage appear on your blog? Could you use the image as the background in an Instagram story? Could it serve as the masthead on your email newsletter or the central image on a Facebook post?
If you are good with editing programs, you can make subtle adjustments that add even more longevity to your high-quality photos.
4. Let the Pictures Do the Talking
A great image is more than something you stick on the web to pair with written content. A great image is content all on its own! It says something about your brand that words can’t.
After all, a picture is worth a thousand words, right?
But what words do you want that picture to say? The better the photos, the more the images will tell potential customers about your values. Putting your product in the best light possible helps your future clients to see it in that way, too.
Let’s be honest – everyone is busy these days. If someone is only going to spend a short amount of time on your website, they probably aren’t going to spend it reading the copy. Your images need to do a lot of the talking, and the better they are, the more likely a customer will be to return.
5. Unique Images Draw the Eye
Are you familiar with SEO? It stands for “search engine optimization” and it can help your website to stand out from the competition. SEO is more than just keywords – great photos and images can also boost your search ranking and bring in new customers.
The better your photos are, the more likely they are to pop up if someone is doing a Google image search. Think about your last Google image search. What kinds of photos tended to draw your eye?
The more unique and high-quality an image is, the more likely it is to attract attention. It can do a lot of the work of bringing new traffic to your website. Once a customer is there, the quality of the images and design will encourage them to stay or click away.
If you want them to stay, make sure you are using the best, most representative images possible!
Let a Photography Company Handle It
If you care about your brand, you should want the world to see your business and your products in the same way that you do. By hiring a photography company to capture your product or business in action, you will be doing just that. Professional photos are an investment that will say more about your product than you ever could!
Looking for more tips that might help you to make the next big sale? Check out the rest of the blog for more posts on business and services.
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