Did you know that 1.79 billion people worldwide bought something online last year? No wonder businesses focus on creating a strong online presence and using digital marketing to promote their brands. A solid online presence equals success, which is why your business needs a good website.
Running a website or blog is a challenging task, and there are several things you need to know before getting started. But, your ideal website should be clear, focused, insightful, engaging, and most importantly, optimized for SEO.
And these are just a few examples of what a good website contains. Below, we’ve listed 5 top tips for running a website successfully.
1. Visually Attractive Design
The moment a user clicks on your web link, the first thing they notice is the design. And your design has a few seconds to capture the viewer’s attention. If you fail, the user will click the back button and search for another webpage.
So, if you want your visitors to stay and explore your website, your design must be visually attractive. That means putting a lot of thought into every detail in your design. In other words, the colors, the font, the visual designs, the transition designs, and how to make all of that resonate with your brand.
2. Easy Navigation
People hate visiting a website and feeling lost and disoriented and not knowing where they can find information. That’s thanks to the terrible navigation system some websites have.
You want your viewers to know where to find information about your brand, your services, and how to place orders. Design an easy navigation system for your users so that they can have an easy time exploring your webpage.
Also, don’t overwhelm your users with complicated texts and long titles. Keep your menu clear and straight to the point.
3. Fast Web Speed
People nowadays don’t have the same patience as they did years ago. Now, clients want things done immediately, and nothing annoys a client more than a slow-speed website.
Before launching your website, you should test it and check its load speed. If it’s slow, then make changes to optimize its speed.
4. Make a Mobile-Friendly Version
Most of the online shopping is done through one’s phone. Let’s face it—everyone uses their phone for everything. This is why every effective website has a mobile-friendly version.
Create a version that is compatible with phones. Your on-the-go clients will appreciate being able to access your website through their mobile devices. To learn more about maintainability and load speed, click this link to check it out!
In order to have a successful website, it needs to get lots of traffic. And the only way to drive traffic to your webpage is by optimizing it for site engines, also known as SEO. SEO stands for Search Engine Optimization, and it consists of various techniques that structure your webpage so that it appears at the top of the search rankings.
Start Running a Website With These Tips!
Running a website may feel like trying to find a needle in a haystack at first, but following the five tips mentioned above, you’ll get the hang of it in no time! If you’d like to keep learning about website optimization, digital marketing, or similar topics, keep browsing through our webpage!