94% of marketers say that video has helped their viewers better understand their product or service. This is why so many marketers are trying to understand video-based social media services.
The two most popular video-sharing sites today are YouTube and TikTok. With the high popularity of both platforms, many want to understand the differences between them to determine which platform will best fit their needs.
Are you interested in learning about the differences between TikTok vs. YouTube? This guide will help you better understand the unique features and uses of both platforms in a clearer way.
What Is TikTok?
TikTok is a fairly new social media service, and many still don’t understand it.
TikTok was launched in 2016 by the Chinese company ByteDance. It took on its present form a year later when it acquired the video-sharing app Musical.ly.
TikTok is a means by which users create, view, and share short videos, usually about 15 seconds long. Creators are able to add stickers, filters, music, and other effects to their videos. They can also create duet videos with a split-screen display.
Marketing with TikTok is still in the early stages, but businesses still want to take advantage of the platform’s popularity. To boost engagement on the platform and get more TikTok followers, you need to focus on gaining more likes on your videos. You can take a long amount of time trying to get likes naturally, or you can save time looking into ways to buy TikTok likes.
What Is YouTube?
Chances are you’ve heard of YouTube, but do you know all you need to about the site.
YouTube launched in 2005, and it was intended as a place to create and post original video content for fun. It has since grown to become a platform where social media influencers and marketers produce content that has the potential to bring in substantial income.
Gaining followers on YouTube requires much work. If you are lucky, you may have a video go viral, which could generate many subscribers and likes. Methods like this require you to create unique, entertaining, and marketable content designed to reach a target audience.
Even if the video doesn’t go viral, making unique and entertaining content that meets a target audience’s needs can still boost your amount of subscribers and likes. YouTube has been quite beneficial to markets and influencers, and it’s a platform worth trying out of you have video production skills or if you know someone who does.
TikTok vs. YouTube
Now you know some differences between TikTok vs. YouTube. These are now the most popular video-sharing services, and knowing the differences between both and how to implement them is necessary for success on either platform. Experiment with both, create marketable videos, and enjoy the creative process.
Did you enjoy this article? Then be sure to check out our Social Media blog posts for more information.