2022 is almost here and while we may have not had the best of 2021, it is time to start planning for the future. If you want to expand your business and generate revenue, now is the time to start building a digital marketing strategy that will generate results in the coming year. No matter the size or type of business you own, working on the marketing strategy is of utmost importance.
Search engine optimization can generate 1000 times the amount of traffic as social media. It shows the importance of working on new content from time to time. This will provide you with more leads and higher consumers. SEO experts believe that search engine results page (SERP) rankings will rely more on the content and its quality in 2022. We will also see the transition from the keyboard to voice and it will lead to a rise in AI tools that will bring changes in the SEO arena. Let us take a look at some of the top SEO trends that will rule 2022.
Featured snippets can provide users with accurate answers to their search and also reduce the click-through rate. If you know how to work on featured snippets, you will notice that it increases the chances of getting a click on the content that is high quality and intrigues users to get into the details of it. You can also use video snippets where simply using a few keywords can take you to the top of SERP.
More than 10% of the traffic can be derived from Google images. Since we have easy availability of high-quality cameras, people like to scan objects from Google Lens to understand their features. It has become a common and convenient way of looking for products. Images also serve as a good tool to convince users about the quality and appearance of the product in a few seconds. When a consumer finds a product of his choice by Google Images, he will be redirected to the site to immediately buy it. It helps to modify the alt text and use the relevant keywords, watermarks, and infographics to enhance the chances of building an efficient marketing funnel.
AI-assisted voice search
In 2022, the majority of homes will be equipped with AI-powered assistants like Google Assistant and Alexa. We have already seen a surge in voice search in the past few years and it is now available in more than 60 languages. It shows the importance of including voice search in SEO tactics to remain in alignment with the new revolution. The faster your page loads, the better your chances to be included in the voice search. If you do not include voice search in your marketing strategy, you could be making a huge mistake. List the webpage on Google My Business as well as national directories. This will make it searchable for all the “near me” queries. You can also use schema optimization, backlinks, and entities map work to remain at the top of the voice search SERP.
Mobile website indexing
The majority of your users will use the internet on their phones to look for products or services. A responsive website will be able to handle more visitors and they will spend more time on it. When you buy a domain from domain broker service, remember to pick a simple but catchy domain. You can visit the Google Search Console and look for the indexing crawler. It is of utmost importance to structure the website accordingly to fit in the important text on the page, then check the PageSpeed insights and understand the efficiency of navigation.
Fulfil Google’s EAT rule
The quality of your content will decide whether it will rank on Google or not. If you want success, you need to ensure that the content is high quality. Refer to the EAT principle of Google which stands for expertise, authoritativeness, and lastly, trustworthiness. These factors will decide if the web page has quality content and it is something you must be aware of when creating content for your business. Understand the target audience and then create content that is appealing. Remember to back up the claims you make and link to reputable sources.
Keep these 5 trends in mind to achieve SEO success in 2022. Never take Google algorithms or SEO lightly, they can make or break your marketing strategy. If you want to make the most of the budget, you need to ensure that you include voice search in your strategy. With quality content and backlinks, you will be able to attract a larger audience to your website. If the website loads immediately and is user-friendly, you will also notice an increase in the leads.