It’s easy to see the power that video has to engage and inform an audience. Yet, despite this potential, many businesses are not using video as part of their content marketing mix. There are a number of reasons why companies may not be using video, but there are also things you can do to overcome these barriers and start leveraging its power.
1: Lack of Time
One reason businesses may not be using video is a lack of time. Producing quality videos takes time and effort, and many businesses may feel that they don’t have the bandwidth to add this extra task to their to-do list. However, there are ways to produce videos without spending a lot of time. For example, you can use video tools like Animoto that make it easy to produce videos without having any video production experience.
2: Fear of Being Seen as Amateur
Another reason businesses may not be using video is a fear of being seen as an amateur. This fear can be overcome by using high-quality equipment and filming in an appropriate setting. You can also use video editing tools to make your videos look more professional. Of course, hiring a corporate video production service will also help in this area.
3: Lack of Money
A lack of money is another common reason businesses don’t use video. Video production can be expensive, and many businesses may not feel that the return on investment is worth it. However, there are ways to produce videos without spending a lot of money. As mentioned earlier, you can use video tools like Animoto that are free or low-cost. You can also film videos yourself with a smartphone or a webcam.
4: Lack of Knowledge
Many businesses don’t use videos because they don’t know how to produce them. They may not know what kind of equipment they need or how to edit videos. This can be overcome by taking video production courses or hiring a video production service.
5: Fear of Being Criticized
Many businesses are afraid of being criticized for their videos. They may feel that their videos are not good enough or that they don’t know enough about video production. This fear can be overcome by using high-quality equipment and filming in an appropriate setting. You can also use video editing tools to make your videos look more professional.
6: Lack of Time to Distribute Videos
Businesses may not be using videos because they don’t have the time to distribute them. This can be overcome by using video distribution tools like YouTube and Vimeo. These platforms make it easy to share your videos with a large audience.
7: Fear of Not Being Seen as an Expert
Some businesses don’t use video because they are afraid of not being seen as an expert. This fear can be overcome by using video to share your genuine expertise with your audience. You can use videos to answer common questions, give tips and advice, or show how your product or service works.