What’s a good CPM rate?

CPM is an important metric to consider when monetizing your website or blog. But what’s a good CPM rate?

And how can you improve your CPM rate? This post will answer those questions and more.

So, keep reading to learn more about the CPM rate and how to increase it.

What is CPM?

The term “CPM” (Cost Per Mille) is a commonly used online advertising metric. It represents the cost to an advertiser for one thousand ad impressions. An “impression” is a single viewing of an advertisement by a user. CPM is typically expressed in terms of dollars per one thousand impressions. For example, if an advertiser is willing to pay $5 CPM, that means they are willing to pay $5 per thousand ad impressions their ad receives.

What’s considered a good CPM rate?

Assuming you’re talking about cost per thousand (CPM) advertising rates, a good CPM rate will depend on several factors, including the medium (e.g., online display ads vs. print), the specific audience you’re targeting, and the geographical location, etc.

In general, most advertisers aim for a CPM of $2-5 for online display ads and $10-20 for print advertising. These rates can vary significantly depending on the other factors mentioned above, but these are generally considered standard ranges for good CPM rates.

Optimize Your CPM Campaign:

You can optimize your CPM campaign in several ways to get the most out of it. Here are some tips:

Place Your Inventory on a Supply Side Platform

Many factors come into play when optimizing a CPM campaign. One of the most important is placing your inventory on a supply-side platform (SSP). This will allow you to connect with demand-side platforms (DSPs) and ad exchanges, giving you access to a broader range of potential buyers.

It’s also essential to make sure you’re targeting the right audience. One way to do this is by segmenting your traffic and tailoring your ads accordingly. For example, if you know that most of your visitors are males between 18 and 34, you’ll want to target them with ads relevant to their interests.

Select ad network

Ad network selection is another crucial factor in optimizing your CPM campaign. There are several ad networks to choose from, so it’s essential to select the one that’s right for you.

One way to do this is by considering the ad network’s fill rate and the percentage of ad impressions the network serves. The higher the fill rate, the more likely you will get your ads in front of potential customers.

Some factors to be included are the quality of the ad inventory, the targeting options, and the cost per impression. Once you’ve selected an ad network, you can move to step two.

Test Different Creative Assets

One of the best ways to optimize your CPM campaign is to test different creative assets. This includes testing additional images, videos, or even text ads.

You can determine which assets are most effective at driving results by testing different assets. Once you’ve found a few that work well, you can focus your efforts on these and continue to fine-tune your campaign.

Monitor Your Progress

Lastly, monitoring your progress to see if you’re on track to reach your target CPM is essential. If you do not see the results you want, don’t be afraid to make changes to your campaign. Sometimes, even minor tweaks can make a big difference.

Following these tips can optimize your CPM campaign and improve your results. Keep testing and monitoring your progress so you can continue to fine-tune your campaign.


In conclusion, a good CPM rate will vary depending on several factors. However, most advertisers aim for a CPM of $2-5 for online display ads and $10-20 for print advertising. You can optimize your CPM campaign by selecting an ad network that meets your needs, setting a target CPM, testing different creative assets, and monitoring your progress. Keep testing and monitoring your progress so you can continually fine-tune your campaign. Start computing your revenue instantly with the free CPM Calculator.

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