In the past, SEO was a matter of finding good sources and linking to target pages with relevant keywords. Nowadays, it’s more about connecting on social media platforms such as Facebook and Twitter, in order to get traffic back into Google searches. So, how do you successfully do this? The answer is link building. It used to be much easier for anyone venturing online to get ahead, now everyone needs some kind of backing if he/she wants results fast enough.
You need relevant websites to link back to your site, but this requires effort. The wrong tactics can get you penalized and banned by search engines, so getting help from the wrong sources needs to be avoided too. It’s a tricky business.
For those who are looking for the right agency, we have found exactly what you need. Develux provides top-notch link building services by deploying proven and effective strategies. Develux will use thorough site analysis, white hat strategies, rectify broken links, identify content gaps, and fix any other problems to drive your online venture to success.
Why Is Link-Building Beneficial?
1. It Improves Credibility
Link-building can improve a website’s credibility when a site gets links back from high-authority websites. Those linkbacks are called ‘backlinks’. They essentially signal search engines like Google that a website is relevant because it’s being referred by other websites. In this sense, backlinks boost a web page’s trust, domain authority, and expertise.
2. It Increases Traffic and Improves Rankings
One of the most important benefits that link-building can provide is an increase in website traffic. The more traffic and good reviews a website gets, the higher and better the rankings are. And better rankings mean more traffic. It’s a cycle.
3. It Creates Diversified Sources
Another benefit of this strategy is the diversification of traffic sources. This helps websites boost their revenue, and it also helps build new relationships with high-authority domains. More relationships mean more backlinks.
4. It Improves Site Metrics
Backlinks can boost SEO scores and site metrics, which will lead to better exposure and visibility. Domain authority, Page Rank, Domain Rating, and so on will be improved by good link-building strategies.
5. It Gives Revenue and Sale Boost
Backlinks can create more opportunities for higher revenue. When a website appears at the top of search engine results, there is a bigger chance of getting customers.
Why Do You Need Link Building?
It’s obviously an important aspect of SEO marketing. Businesses and individuals who don’t use these strategies can miss out on a lot of the benefits stated above, and won’t measure up to existing competitors. There’s no point in building an online presence for a business’s success if you won’t use all effective tactics to succeed.
Search engine results are based on links. They’re essentially the backbone of it. High-quality links mean better rankings on Google and other engines. And by obtaining high-quality backlinks, a website’s authority score is improved. A website is going to be more recognized in its niche if the authority score increases. Again, it’s a cycle.
What Makes A Good Link Building Service
Comprehending the significance of link-building and being able to identify the benefits it comes with was only the first step. Now, it’s time to learn what distinguishes a good link building service.
Focus On the Positive User Experience
If a service uses in-text ads, and promotes a good UX while you’re on their site, they’re usually credible and good. It’s a good first indicator of what they can provide, and is easy to observe.
A good link-building agency is transparent in its dealings. Dishonest services may hide information from their clients for self-serving purposes. You should use common sense and observe your dealings with the agency. If they inspire comfort and drive, they’re probably not it. If they communicate regularly, and with a high degree of transparency to your needs, then they are probably it.
No Exaggerated Results
Strategies using backlinks need time and effort to reach results, so services that promise instant success are probably fraudulent and bad. They should be avoided. Ranking high on search engines can take time, and usually can’t be done in a short period.
A good link-building agency knows that backlinks are only one part of the strategy for success. They will be realistic with their clients in their approach. This means that they will encourage clients with a clearly defined goal that is realistic to achieve, and not promise lofty results.
A credible service will provide backlinks from websites that are also credible (and not websites that have been banned or deploy Black Hat tactics). Make sure that an agency’s site is indexed.
Tips and Tricks
There are many ways to increase the number of backlinks your website gets. A good service needs to know how to employ all and choose the strategy that works best for you.
1. Find Sites With Similar Content
You can post about sites similar to yours and they will do the same. Establish contact with other platforms to promote connections at no costs.
2. Stay Relevant
Keeping a strong online presence can help build relationships with established domains. Don’t wait for this to happen when you’re not seeing results. Take initiative instead. Maintain online relevance by networking. This will also help in obtaining quality links. Relationships should be organic, that’s why it’s important to stay transparent.
3. Get Listed
Becoming listed on a link directory is very useful. High-quality and credible directories can help you especially when it comes to local marketing. Avoid fraudulent directories and only work with legit ones.
4. Just Ask
This one tactic can be easily overlooked since it’s so obvious, but one way to get links is to ask for them! Ask people online to provide a link. Don’t spam them. If you believe that your website has quality content or great products/services, then there should be no issue. People will gladly link back to relevant and high-quality content.
Businesses and journalists can leave guest posts, or better yet they can directly email the creator of a webpage. Be transparent, concise, and friendly in your dealings, and it should work.
5. Create More Content
More quality content means more chances of getting backlinks. For those who are out of ideas, use engines like Google Trends and customize the search (the location should be set to your area). By knowing what people search for, you can tap into mass psychology and provide content that people demand.
Link-building is necessary to succeed in getting better rankings and more exposure on search engines. We hope this article has helped those who were initially confused about backlinks. Moreover, after reading this, individuals and businesses should know what to look out for when hiring a marketing agency.
This strategy is a long-term one that requires patience and consistency. Businesses and individuals need to understand their target market in order to create quality backlinks. We recommend doing some research for yourself and hiring an agency, like Develux to ensure the best results.